Items where Author is "Naem, Muhammad"
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Naem, Muhammad and Okafor, Sebastian
(2022)
User-generated content and consumer brand engagement.
In: Information Resources Management Association, (ed.)
Research anthology on social media advertising and building consumer relationships.
IGI Global, Hershey, PA, US, pp. 304-331.
Naem, Muhammad and Okafor, Sebastian
ORCID: https://orcid.org/0000-0002-7391-4466
(2019)
User-generated content and consumer brand engagement.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 193-220.
ORCID: https://orcid.org/0000-0002-7391-4466
(2019)
User-generated content and consumer brand engagement.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 193-220.
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