Items where Author is "Naem, Muhammad"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Book Section
Number of items: 1.
Book Section
Naem, Muhammad and Okafor, Sebastian
(2019)
User-generated content and consumer brand engagement.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 193-220.
Preview |