Items where Author is "Naem, Muhammad"

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Naem, Muhammad and Okafor, Sebastian (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.

This list was generated on Mon Oct 21 16:29:55 2019 UTC.