Items where Author is "Naem, Muhammad"

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Naem, Muhammad and Okafor, Sebastian (2022) User-generated content and consumer brand engagement. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 304-331.

Naem, Muhammad and Okafor, Sebastian (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
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This list was generated on Sat Jun 3 02:32:15 2023 UTC.