Items where Author is "Naeem, Muhammed"
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Article
Naeem, Muhammed and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2020)
Developing UGC social brand engagement model: insights from diverse consumers.
Journal of Consumer Behaviour, 20
(2).
pp. 426-439.
ORCID: https://orcid.org/0000-0002-0337-1419
(2020)
Developing UGC social brand engagement model: insights from diverse consumers.
Journal of Consumer Behaviour, 20
(2).
pp. 426-439.
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