Items where Author is "Naeem, Muhammed"

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Naeem, Muhammed and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2020) Developing UGC social brand engagement model: insights from diverse consumers. Journal of Consumer Behaviour, 20 (2). pp. 426-439.
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