Items where Author is "Naeem, M."

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Ozuem, Wilson and Naeem, M. (2021) Understanding social consumer fashion brand engagement journey: insights about reputed fashion brands. Journal of Brand Management .
[thumbnail of Naeem and Ozuem_Journal of Brand Management_accepted version.pdf]

Naeem, M. and Ozuem, Wilson (2021) The role of social media in internet banking transition during COVID-19 pandemic: using multiple methods and sources in qualitative research. Journal of Retailing and Consumer Services, 60 . p. 102483.
[thumbnail of Ozuem_role_Journal of retailing and consumer services_January 2021.pdf]

This list was generated on Sun May 28 03:46:48 2023 UTC.