Items where Author is "Kumar, Vikas"

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Kusumawati, Reni Diah, Oswari, Teddy, Yusnitasari, Tristyanti, Mittal, Saurabh and Kumar, Vikas (2021) Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia. International Journal of Business Innovation and Research, 25 (4). p. 475.
[thumbnail of Oswari_ImpactOfMarketing.pdf]

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