Items where Author is "Kumar, Vikas"
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Article
Kusumawati, Reni Diah, Oswari, Teddy, Yusnitasari, Tristyanti, Mittal, Saurabh and Kumar, Vikas
(2021)
Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia.
International Journal of Business Innovation and Research, 25
(4).
p. 475.
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