Items where Author is "Kallevig, Annette"

Kallevig, Annette, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia and Rovai, Serena (2023) Managing for creativity in the age of data-driven marketing communication: an empirical study on the distribution and valuation of creativity in agencies. In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US. (Unpublished)

Kallevig, Annette, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research, 62 (4). pp. 301-320.