Items where Author is "Howell, Kerry"
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Number of items: 8.
Article
Naeem, Muhammad, Ozuem, Wilson, Howell, Kerry and Ranfagni, Silvia
(2022)
Understanding the adoption process of meanings, material, and competencies of mobile banking.
Electronic Markets
.
Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff
(2022)
Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective.
Qualitative Market Research: An International Journal
.
Ozuem, Wilson, Willis, Michelle and Howell, Kerry
(2022)
Thematic analysis without paradox: sensemaking and context.
Qualitative Market Research: An International Journal, 25
(1).
pp. 143-157.
Datson, Peter, Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff
(2021)
Beyond the game: perceptions and practices of sports sponsorship in German SMEs.
Qualitative Market Research: An International Journal, 24
(5).
pp. 632-652.
Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry
(2021)
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: an actor–network theory perspective.
Psychology and Marketing, 38
(9).
pp. 1440-1459.
Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff
(2021)
Effects of online brand communities on millennials’ brand loyalty in the fashion industry.
Psychology and Marketing, 38
(5).
pp. 774-793.
Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Lancaster, Geoff and Ng, Raye
(2021)
Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective.
Psychology and Marketing, 38
(5).
pp. 794-818.
Conference or Workshop Item
Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena
(2022)
Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition.
In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US.
(Unpublished)