Items where Author is "Howell, Kerry"

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Number of items: 5.

Article

Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .
[thumbnail of Manuscript_Qualitative Market Research_Frehse et al.pdf]
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Ozuem, Wilson, Willis, Michelle and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.
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Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: an actor–network theory perspective. Psychology and Marketing, 38 (9). pp. 1440-1459.
[thumbnail of mar.21527.pdf]
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Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.
[thumbnail of Ozuem_Effects_Accepted Manuscript.pdf]

Conference or Workshop Item

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena (2022) Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition. In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US. (Unpublished)
[thumbnail of Ozuem_DeterminantsOf.pdf]
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