Items where Author is "Howell, Kerry"
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Article
Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry
(2021)
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective.
Psychology & Marketing
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Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff
(2021)
Effects of online brand communities on millennials’ brand loyalty in the fashion industry.
Psychology and Marketing
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