Items where Author is "Howell, Kerry"

Naeem, Muhammad ORCID: https://orcid.org/0000-0002-9132-243X , Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia and Howell, Kerry (2025) User generated content and brand engagement: exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in Human Behavior, 168 . p. 108642.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia ORCID: https://orcid.org/0000-0002-1546-3070 , Howell, Kerry and Rovai, Serena (2024) Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Information Technology & People, 37 (5). pp. 2035-2068.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Howell, Kerry, Ranfagni, Silvia ORCID: https://orcid.org/0000-0002-1546-3070 and Rovai, Serena (2024) Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory. Internet Research, 34 (3). pp. 784-809.

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2023) Correction to: Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets, 33 . article no. 4.

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2023) A step-by-step process of thematic analysis to develop a conceptual model in qualitative research. International Journal of Qualitative Methods, 22 .

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2022) Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets, 32 . pp. 2445-2469.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.

Datson, Peter, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal, 24 (5). pp. 632-652.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia ORCID: https://orcid.org/0000-0002-1546-3070 , Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: an actor–network theory perspective. Psychology and Marketing, 38 (9). pp. 1440-1459.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle, Howell, Kerry, Lancaster, Geoff ORCID: https://orcid.org/0000-0002-8472-238X and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing, 38 (5). pp. 794-818.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia, Howell, Kerry and Rovai, Serena (2023) Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands. In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US. (Unpublished)

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena (2022) Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition. In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US. (Unpublished)