Items where Author is "Helal, Guida"

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Article

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.
[thumbnail of Ozuem_Effects_Accepted Manuscript.pdf]

Book Section

Helal, Guida and Ozuem, Wilson (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
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