Items where Author is "Helal, Guida"

[Atom feed] Atom [RSS2 feed] RSS
Group by: Item Type | No Grouping
Number of items: 2.


Ozuem, Wilson ORCID logo ORCID: , Willis, Michelle ORCID logo ORCID: , Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.
[thumbnail of Ozuem_Effects_Accepted Manuscript.pdf]

Book Section

Helal, Guida and Ozuem, Wilson ORCID logo ORCID: (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
[thumbnail of first 2 pages only]

This list was generated on Sat Jun 22 11:57:01 2024 UTC.