Items where Author is "Helal, G."
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Helal, G. and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2019)
Social media ecosystems: the millennial brand perspective.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.
ORCID: https://orcid.org/0000-0002-0337-1419
(2019)
Social media ecosystems: the millennial brand perspective.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.