Items where Author is "Helal, G."

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Helal, G. and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media ecosystems: the millennial brand perspective. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

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