Items where Author is "Forbin, Becky"

Ayertey, Samuel, Olajumoke, Taiwo, Forbin, Becky, Panditharathna, Roshan and Appiah, Kenneth (2025) Value of customer co-created engagements in service failure and recovery. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 285-302.