Items where Author is "Datson, Peter"
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Article
Datson, Peter, Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Howell, Kerry and Lancaster, Geoff
(2021)
Beyond the game: perceptions and practices of sports sponsorship in German SMEs.
Qualitative Market Research: An International Journal, 24
(5).
pp. 632-652.
ORCID: https://orcid.org/0000-0002-0337-1419
, Howell, Kerry and Lancaster, Geoff
(2021)
Beyond the game: perceptions and practices of sports sponsorship in German SMEs.
Qualitative Market Research: An International Journal, 24
(5).
pp. 632-652.
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