Items where Author is "Ayertey, Samuel"

Bhattacharya, Prithwa, Ayertey, Samuel, Appiah, Kenneth, Tariq, Hassan and Panditharathna, Roshan (2025) Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 35-53.

Bhattacharya, Prithwa, Ayertey, Samuel, Panditharathna, Roshan and Banor, Maxwell Ayertey (2025) Contributing to environmental sustainability through green purchasing, green capabilities, and triple bottom line performance. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 221-239.

Ayertey, Samuel, Olajumoke, Taiwo, Forbin, Becky, Panditharathna, Roshan and Appiah, Kenneth (2025) Value of customer co-created engagements in service failure and recovery. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 285-302.