Developing an innovative digital solution for deeper understanding of visitor behaviour

Moisa, Delia (2023) Developing an innovative digital solution for deeper understanding of visitor behaviour. In: Ambleside Postgraduate Research Showcase, 4 May 2023, University of Cumbria, Ambleside, UK. (Unpublished)

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Abstract

This poster, by Delia Moisa, highlights the importance of moving away from the conventional approach of tourist segmentation based on socio-demographics. Instead, the focus is on exploring the influence of personality traits and travel motivations on visitor activities at a particular destination. Delia Moisa is a full-time doctoral researcher at the Institute of Business, Industry & Leadership, collaborating with Cumbria Tourism, the destination management organization for Cumbria. The research aim is to create a digital platform that employs industry-specific algorithms, enabling Cumbria Tourism to more accurately study, profile and predict customer behaviour, by using the concept of personality trait.

Item Type:	Conference or Workshop Item (Poster)
Departments:	Centre for National Parks and Protected Areas (CNPPA) Institute of Business, Industry and Leadership > Business
Depositing User:	Anna Lupton
Date Deposited:	19 Jun 2023 18:55
Last Modified:	13 Jan 2024 15:00
URI:	https://insight.cumbria.ac.uk/id/eprint/7186

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