Kusumawati, Reni Diah, Oswari, Teddy, Yusnitasari, Tristyanti, Dutt, Himanshu and Shukla, Vijay Kumar (2020) Investigating customer satisfaction towards music website in Indonesia and India: a comparative study. International Journal of Digital Signals and Smart Systems, 4 (1-3). pp. 17-39.
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Abstract
The development of information technology has become new world, and an infinite business network. One proof of these technologies is internet, which is causing information technology to make a positive impact, and changed lifestyle into modern societies. It has created new types of business opportunities where business transactions are increasingly being made electronically. The growing popularity of such websites shows a rise in their demand. This research places an effort to understand the effect of service quality on customer satisfaction on music product websites with respondents from Indonesia and India, and compares are there any differences in consumer attitudes. It was observed that responsiveness, assurance, and empathy affect on customer satisfaction of music product website and tangibles, reliability and responsiveness have the same impact for both countries, but assurance, empathy and customer satisfaction differ. This is an important milestone in understanding customer’s intention in buying music online in both countries.
| Item Type: | Article |
|---|---|
| Journal / Publication Title: | International Journal of Digital Signals and Smart Systems |
| Publisher: | Inderscience Publishers (IEL) |
| ISSN: | 2398-032X |
| Departments: | Institute of Business, Industry and Leadership > Business |
| Additional Information: | Teddy Oswari, Research Collaborator at Department of AMBD in Indonesia, University of Cumbria, UK. |
| Depositing User: | Anna Lupton |
| Date Deposited: | 09 May 2023 11:40 |
| Last Modified: | 25 Jan 2024 11:35 |
| URI: | https://insight.cumbria.ac.uk/id/eprint/7095 |
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