How to design hotel gamified applications effectively: understanding the motives of users as hotel visitors

Parapanos, Demos ORCID: https://orcid.org/0000-0001-8720-3334 and Michopoulou, Elina (2022) How to design hotel gamified applications effectively: understanding the motives of users as hotel visitors. In: Stienmetz, Jason, Ferrer-Rosell, Berta and Massimo, David, (eds.) Information and communication technologies in tourism 2022: proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022. Springer, Cham, Switzerland, pp. 463-472.

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Abstract

The service sector including tourism and hospitality have recognized the need for a turn to a customer-centric approach that primarily values tourists’ needs, wants, preferences and requirements as major determinants in travel decisions. Considering that mobile devices are becoming travel buddies and that their use is profoundly influencing traveller’s journey highlights the need of Gamification. As a relatively new phenomenon in the industry, motives encouraging usage behaviour have yet to be researched. Identifying these motives could offer several advantages to hotels by providing relationship marketing, engagement and strengthening customer loyalty. This research tries to fill this gap and enlighten existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics. Visual material based on the current definitions of gamification was prepared to create a hotel gamified application to help participants discuss their preferences.

Item Type:	Book Section
Publisher:	Springer
ISBN:	9783030947514
Departments:	Institute of Business, Industry and Leadership > Tourism Management
Additional Information:	Open Access: This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Depositing User:	Anna Lupton
Date Deposited:	17 Jan 2023 10:00
Last Modified:	13 Jan 2024 13:01
URI:	https://insight.cumbria.ac.uk/id/eprint/6809

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