Meaning of fun in hotel gamified applications

Parapanos, Demos ORCID: https://orcid.org/0000-0001-8720-3334 and Michopoulou, Elina (2023) Meaning of fun in hotel gamified applications. In: Ferrer-Rosell, Berta, Massimo, David and Berezina, Katerina, (eds.) Information and communication technologies in tourism 2023: proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023. Springer Proceedings in Business and Economics . Springer, Cham, Switzerland, pp. 15-27.

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Abstract

The hospitality industry faces significant challenges from the acceleration of travelers using mobile technology, especially in the Covid-19 aftermath. Consumer behaviour is changing in the service sector, creating new forms of mobilities and types of tourists. Users are taking advantage of the opportunity to access information easier and faster, anywhere causing new promotional strategies for hospitality businesses. However, it is recognized that the adoption of mobile applications does not guarantee competitive advantage. This research is inspired by the success of mobile games, and the importance of delivering fun. It explores hotel visitors’ meaning of ‘fun’ when using a mobile hotel gamified application. This is to give mobile gamified application developers an indication on the fun elements that would make such a technology engaging with the users. Visual materials were used applying game mechanics and aesthetics in a hotel application helping participants understand how the fun elements are incorporated so they can focus/target on the elements they find more attractive.

Item Type:	Book Section
Publisher:	Springer
ISBN:	9783031257513
Departments:	Institute of Business, Industry and Leadership > Tourism Management
Additional Information:	Chapter 2 within book. Open Access: This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Depositing User:	Anna Lupton
Date Deposited:	17 Jan 2023 09:37
Last Modified:	13 Jan 2024 14:31
URI:	https://insight.cumbria.ac.uk/id/eprint/6808

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