The impact of social media on social entrepreneurship in a developing country

Islam, MD Nazmul and Ozuem, Wilson (2019) The impact of social media on social entrepreneurship in a developing country. In: 24th UK Academy for Information Systems Conference (UKAIS2019), 8-10 April 2019, Oxford, UK. (Unpublished)

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Official URL: https://aisel.aisnet.org/ukais2019/46

Abstract

The aim of this paper is to explore critical issues that influence Bangladeshi social enterprises to embrace social media as a business tactic. The outcomes attained of this research are contrasted with issues that have impacted on IT implementation according to the literature. In addition, the paper investigates how social media implementation affects patterns of business and identifies some difficulties and challenges that social enterprises face in terms of application. The research gap of this study is addressed in the setting of the developing world. The paper also explores the benefits of harnessing social media.

Item Type: Conference or Workshop Item (Paper)
Departments: Departments > Institute of Business, Industry and Leadership > Business
Depositing User: Anna Lupton
Date Deposited: 28 Jul 2022 10:17
Last Modified: 28 Jul 2022 10:30
URI: https://insight.cumbria.ac.uk/id/eprint/6526

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