Using online methods and social media for data collection and recruitment

Fielden, Kelly (2020) Using online methods and social media for data collection and recruitment. In: LED Showcase Conference 2020, 3rd December 2020, Online. (Unpublished) Full text not available from this repository.

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Whilst conducting research online is not new (Lupton, 2020), the COVID -19 pandemic has meant that many researchers have been forced to move their data collection and recruitment methods to online platforms and formats. Punch (2014) suggests that since the beginning of the 21st century, there has been a shift in the way people think about and use the internet. He considers that individuals have moved from being passive users to instead, creators of content (Punch, 2014). The use of apps such as Facebook and Twitter have opened up the opportunity for people to establish connections with others worldwide. Recent times have seen significant growth in the use of social media and it is now common place in our daily lives (Social Media Research Group, 2016). In addition, online data collection methods such as virtual interviews can be regarded as a different way of collecting interview data. These methods, however, can be sometimes be viewed as a less than ideal substitute to the traditional face to face meth-od (Braun and Clarke, 2013).

Item Type: Conference or Workshop Item (Lecture)
Departments: Learning Education and Development (LED)
Depositing User: Christian Stretton
Date Deposited: 07 Dec 2020 15:13
Last Modified: 13 Jan 2024 11:30
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