Building brands together: Online brand community and commitment in the luxury fashion industry

Xu, J. and Ozuem, Wilson (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida. Full text not available from this repository.

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Item Type: Book Section
Publisher: Brown Walker Press
ISBN: 978-1627347402
Departments: Business
Depositing User: Christian Stretton
Date Deposited: 02 Jul 2020 12:04
Last Modified: 02 Jul 2020 12:04
URI: http://insight.cumbria.ac.uk/id/eprint/5602

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