Building brands together: Online brand community and commitment in the luxury fashion industry

Xu, J. and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida. Full text not available from this repository.

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Item Type: Book Section
Publisher: Brown Walker Press
ISBN: 978-1627347402
Departments: Institute of Business, Industry and Leadership > Business
Depositing User: Christian Stretton
Date Deposited: 02 Jul 2020 12:04
Last Modified: 25 Apr 2024 14:59
URI: https://insight.cumbria.ac.uk/id/eprint/5602
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