Xu, J. and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2019)
Building brands together: Online brand community and commitment in the luxury fashion industry.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.
Full text not available from this repository.
| Item Type: | Book Section |
|---|---|
| Publisher: | Brown Walker Press |
| ISBN: | 978-1627347402 |
| Departments: | Institute of Business, Industry and Leadership > Business |
| Depositing User: | Christian Stretton |
| Date Deposited: | 02 Jul 2020 12:04 |
| Last Modified: | 25 Apr 2024 14:59 |
| URI: | https://insight.cumbria.ac.uk/id/eprint/5602 |
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