Enhancing online brand relationship performance: insights and reflections

Willis, M., Ozuem, Wilson and Ng, Raye (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida. Full text not available from this repository.

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Item Type: Book Section
Publisher: Brown Walker Press
ISBN: 978-1627347402
Departments: Pre June 2020 Academic Departments and Services > Academic Departments > Business, Law, Policing & Social Sciences (BLPSS) > Business
Depositing User: Christian Stretton
Date Deposited: 02 Jul 2020 11:57
Last Modified: 02 Jul 2020 11:57
URI: https://insight.cumbria.ac.uk/id/eprint/5600

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