Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.
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Abstract
Understanding the adoption of technologies is crucial for researchers and practitioners, as identifying key factors helps to predict and explain users' attitude towards adopting or rejecting technology. However, as smartphones are well-diffused technologies, there is contention that research efforts shift to understanding their usage comprehensively. As personal technologies that users make meaning of, smartphone usage is assumed to be more comprehensive than that of previous generation mobile phones. This chapter examines how the usage of smartphones is redefining and increasingly adding value to consumer consumption processes.
| Item Type: | Book Section |
|---|---|
| Publisher: | IGI Global |
| ISSN: | 2327-5502 |
| ISBN: | 9781522573449 |
| Departments: | Institute of Business, Industry and Leadership > Business |
| Additional Information: | Ibelema Sam-Epelle (University of Gloucestershire, UK) and Kenneth Appiah (University of Cumbria, UK). Chapter 11 within book. |
| Depositing User: | Anna Lupton |
| Date Deposited: | 25 Jan 2019 15:56 |
| Last Modified: | 25 Apr 2024 16:22 |
| URI: | https://insight.cumbria.ac.uk/id/eprint/4425 |
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