Social media and social entrepreneurship

Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.

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Official URL: https://doi.org/10.4018/978-1-5225-7344-9.ch005

Abstract

Information plays an important role in the individual lives of people, and social media as an aspect of online information phenomenon is an exciting topic to explore in terms of its impact on social entrepreneurship. Many theoretical fields have contributed to the development of social entrepreneurship, looking in particular at the financial, political, and psychological impacts. This chapter is unique since it focuses on social enterprises and the impact of evolving technologies on social entrepreneurship. This chapter contributes to the literature on social media usage in social enterprises and offers a better understanding of the issues in the specific context of developing countries.

Item Type: Book Section
Publisher: IGI Global
ISSN: 2327-5502
ISBN: 9781522573449
Departments: Business
Additional Information: Md Nazmul Islam (University of West of Scotland, UK) and Vivek Chitran (University of Cumbria, UK). Chapter 5 within book.
Depositing User: Anna Lupton
Date Deposited: 25 Jan 2019 15:45
Last Modified: 25 Jan 2019 16:45
URI: http://insight.cumbria.ac.uk/id/eprint/4423

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