Developing and growing knowledge within rural tourism enterprises

Greenwood, Anthony ORCID logo ORCID: https://orcid.org/0000-0002-0231-2230 and Tate, Joanna (2017) Developing and growing knowledge within rural tourism enterprises. In: Oriade, Ade and Robinson, Peter, (eds.) Rural tourism and enterprise: management, marketing and sustainability. CABI Tourism Texts . CAB International, Wallingford, UK, pp. 173-190. Full text not available from this repository.

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Official URL: https://www.cabdirect.org/cabdirect/abstract/20173...

Abstract

This chapter looks at the significance and curation of knowledge in a range of commercial settings, focusing on tourism enterprises and rural tourism enterprises specifically. It shows that organizations, in this case rural tourism enterprises, can benefit from carefully managing and nurturing their knowledge resources and processes. The chapter uses mini case-studies from Cumbria (England, UK) to provide examples and applications of theory.

Item Type: Book Section
Publisher: CAB International
ISBN: 9781780647494
Departments: Professional Services > Marketing & Student Recruitment
Additional Information: Joanna Tate is Enterprise and External Relations Advisor and Anthony Greenwood is Senior Lecturer in Business, both at the University of Cumbria, UK. Chapter 12 within book.
Depositing User: Anna Lupton
Date Deposited: 22 May 2017 09:59
Last Modified: 12 Jan 2024 17:16
URI: https://insight.cumbria.ac.uk/id/eprint/2951
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