Items where Author is "Willis, M."
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Number of items: 2.
Article
Ozuem, Wilson, Willis, M., Howell, K., Lancaster, G. and Ng, Raye
(2021)
Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective.
Psychology and Marketing, 38
(5).
pp. 794-818.
Book Section
Willis, M., Ozuem, Wilson and Ng, Raye
(2019)
Enhancing online brand relationship performance: insights and reflections.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.