Items where Author is "Willis, M."

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Article

Ozuem, Wilson, Willis, M., Howell, K., Lancaster, G. and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing .
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Book Section

Willis, M., Ozuem, Wilson and Ng, Raye (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

This list was generated on Sun Oct 24 20:17:36 2021 UTC.