Items where Author is "Lancaster, G."
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Ozuem, Wilson, Willis, M., Howell, K., Lancaster, G. and Ng, Raye
(2021)
Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective.
Psychology and Marketing, 38
(5).
pp. 794-818.