Harnessing Omnichannel retailing strategies for fashion and luxury brands

Ozuem, Wilson, Patten, E. and Azemi, Y. (2019) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida. Full text not available from this repository.

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Abstract

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment.

Item Type: Book
Publisher: Brown Walker Press
ISBN: 978-1627347402
Departments: Business
Depositing User: Christian Stretton
Date Deposited: 02 Jul 2020 12:20
Last Modified: 02 Jul 2020 12:20
URI: http://insight.cumbria.ac.uk/id/eprint/5603

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